Alejandro Issa Benitez named vice president of business development and digital at Endemol Shine Boomdog

Press Release

October 26, 2022

Endemol Shine Boomdog, a division of Banijay Americas, has named Alejandro Issa Benitez, Vice President of Business Development and Head of Digital, it was announced today by Alejandro Rincon, CEO, Endemol Shine Boomdog.

Issa Benitez, who was previously Director of Global Marketing and Customer Experience at eCommerce aggregator Valoreo, now leads all digital and business development for the Mexico City-based studio. Issa Benitez brings with him more than 15 years of corporate experience at leading global companies including Amazon and Procter & Gamble.

Endemol Shine Boomdog produces many of the top unscripted and scripted series in Mexico, Latin America and the US Hispanic marketplace, including “Mira Quien Baila” (Univision), “MasterChef Mexico” (TV Azteca), “Me Caigo de Risa” (Televisa ), “Todo por Lucy” (Amazon Prime), “Se Rentan Cuartos” (Comedy Central Latinoamerica’), “Quien es la Mascara” (Televisa), “Tu Cara Me Suena” (Univision), “MasterChef Latinos” (Estrella ) and “The House of the Famous” (Telemundo).

“Alejandro brings with him a wealth of experience in business management and development, as well as digital marketing and advertising from his many years with top global corporations,” says Rincon. “As we look to continue to grow our businesses and streamline our productions for the digital age, his presence and guidance from him will surely prove invaluable.”

About his appointment, Alejandro Issa Benitez added, “I am humbled with the opportunity that Alejandro and Boomdog presented me with. While the entertainment industry is relatively new to me, I believe there is a lot of opportunity in cross pollinating best practices from my previous experiences from retail and consumer goods. There are great challenges and opportunities ahead, and I am confident we are greatly positioned to capitalize on these and continue to grow our businesses.”

Issa Benitez previously headed all customer-facing functions for Valoreo, an eCommerce aggregator across Latin America, including brand and content development, digital marketing, customer experience and support, communications and PR functions. Prior to his time with Valoreo, Issa Benitez was Head of Traffic and Marketing Technologies for Amazon in Mexico, developing and executing all automated marketing initiatives in the country across digital channels. Previously at Amazon, I have led the commercial team overseeing books, video games, music, movies and software businesses.

Issa Benitez spent more than a decade with Procter & Gamble in a variety of roles from February 2008 to August 2018, including his last position leading the company’s Home Care business unit in Mexico. A native of Venezuela, Issa Benitez began his professional career there working for telco companies CANTV and Digitel.