Amazon Prime Video To Release Re-Imagined Version Of I Love Lucy

Press Release

September 30, 2021

Amazon Prime Video announced today that it will launch All For Lucy, a modern, re-imaged version of the beloved comedy series I Love Lucy, that is being developed and produced by Endemol Shine Boomdog, a division of Endemol Shine North America, teaming with Elefantec Global that together acquired the rights to create an adaptation of the series. All For Lucy will launch exclusively on Prime Video in Latin America and the United States. The format rights are licensed by ViacomCBS Global Distribution Group.

In this new series Lucy is a 21st century woman who wants to be in love, but doesn’t want to give up her individuality. Mexican actress Natalia Tellez (Después De Ti) is set to star in the iconic role of Lucy, while Daniel Tovar (Mirreyes Vs. Godínez) will play her husband Ricky. And in another modern uptake on love Andrés (Andy) Zuno (Al Diablo con los Guapos) and Daniel Haddad (La Búsqueda) play the couple Esteban and Federico, who are Lucy and Ricky’s next door neighbors.

“We are excited to continue showing the explosive creativity of our talent in Mexico and bringing it to our Amazon Prime Video customers,” said Francisco Morales, Head of Content for Mexico at Amazon Prime Video. “We can’t wait for this title to join our growing list of exclusive and original series and films from around the world and continue to show the high quality of productions in Latin America.”

“I Love Lucy is the base of every comedy show ever done – and we are honored to reimagine it with its core characters and stories,” says Endemol Shine Boomdog’s Leo Zimbrón. “We took this classic sitcom and transformed it into a romantic comedy for 2021. It was a hard and beautiful task, working with fantastic talent in front and behind the cameras. Our cast made the characters their very own, so we have a very current Lucy and Ricardo relationship, and the storylines are by all means ‘today’s life.’ Together with our partners at Elefantec, we are very proud to bring these fun adventures to the audiences of today, and what a great way to do it, making it happen through Amazon Prime Video.”

From Elefantec Global co-founder José “Pepe” Bastón—“I Love Lucy was the first successful TV show to bring a Latino actor as part of the main cast. We are now excited to be able to produce our modern version with a 100% Latino cast and crew. Our writers have done an excellent job adapting this American classic for the global Latino audience, while maintaining its essence of lighthearted, family entertainment. We thank Endemol Shine Boomdog for the opportunity of this collaboration.”

“We are thrilled at the opportunity to work with Amazon Prime Video, Endemol Shine Boomdog and Elefantec Global on this very modern day take on the original series I Love Lucy,” says Roxanne Pompa, Vice President, Formats at ViacomCBS Global Distribution Group. “The Todo Por Lucy storylines are truly fresh and imaginative and we believe audiences will enjoy this comedy series.”

Endemol Shine Boomdog’s Leonardo Zimbrón (Subete a Mi Moto) serves as the show’s executive producer, while Joe Rendon is the showrunner/director.

Prime members will be able to watch the series exclusively through the Amazon Prime Video app for TVs, connected devices including Fire TV, mobile devices and online. Members can also download the series on mobile devices to view without an internet connection and at no additional cost to their membership. Customers who are not yet Prime members can sign up for a free trial period at For a list of all Prime Video compatible devices, visit

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Programming Insider: Amazon to Release Reimagined Version of ‘I Love Lucy’