Endemol Shine Boomdog, part of Banijay Americas, producers of the hit culinary competition series MasterChef, is teaming with VipsÒ, the largest restaurant chain in Mexico owned by Grupo Alsea, to launch a unique collaboration inspired by the flavors and culinary excellence of MasterChef and VipsÒ‘ iconic cuisine.
The collaboration includes MasterChef-inspired gourmet menus and MasterChef kitchen products made available for sale at VipsÒ stores, allowing culinary enthusiasts the opportunity to elevate their at-home cooking to MasterChef’s gourmet excellence. The partnership is set to kick off in May and runs through August in flagship VipsÒ locations across Mexico.
“We are thrilled to partner with VipsÒ to bring the flavors and kitchen products inspired by our hit series MasterChef into their locations across Mexico,” says Endemol Shine Boomdog Chief Operating Officer Javier Pérez Teuffer López. “MasterChef is the world’s most successful cookery television format, and it is fitting for us to team with Mexico’s top culinary destinations for this unique new collaboration.”
MasterChef & VipsÒ are both brands that had truly connect with Mexican families, so it made perfect sense to collaborate and bring this culinary experience to more than 230 VipsÒ locations. Whether it’s a work lunch, a family celebration or a gathering with friends, we are sure this experience will be enjoyed by all visitors.
MasterChef Celebrity: Generaciones season 5 airs Sundays (20:00 hrs) on TV Azteca. It is currently the #1 show on the network’s primetime lineup each week.
MasterChef is part of the global offering from Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, which encompasses brand licensing, merchandising, gaming and gambling and represents brands from the world’s largest content catalogue, comprising 200,000+ hours of original programming.
Represented internationally by Banijay Entertainment, MasterChef is the world’s most successful cookery television format (Guinness World Records). Now commissioned across 70 markets, the life-changing show has aired over 700 seasons and more than 16,000 episodes to-date. Created by Franc Roddam and first launched in 1990, the superbrand is known and enjoyed across the globe.
Endemol Shine Boomdog is behind many of the top unscripted & scripted series in Mexico and the U.S Hispanic market, including MasterChef, La Casa de los Famosos, ¿Quién es la Máscara?, Me Caigo De Risa, Los 50, Como Agua Para Chocolate and more.
###
PRODU: VIPS restaurant chain and Endemol Shine Boomdog team up to launch a MasterChef- inspired menu.
