Endemol Shine Brasil announces Allan Lico as Creative Vice-President

Press Release

November 28, 2022

Allan Lico, who has more than 20 years of experience in content and entertainment, arrives at Endemol Shine Brasil – part of the global power Banijay, the largest producer and distributor of international content in the world – to assume the position of Creative Vice President.

Directors Bruna Barbosa and Guilherme Schutze, in addition to a robust creative team, answer to him in the department, working directly on several projects, among them, MasterChef Brasil, Love is Blind, The Masked Singer Brasil, All Together Now, Rio Shore, Survivor etc.

“Allan Lico was part of the Endemol Shine Brasil team from 2015 to 2019 and we have the custom of always keeping the doors open so that employees have new opportunities in the market, and so that they can return. Lico returns at this time with much more baggage, which will only increase the department’s creative power. His arrival has been essential for this phase of the company, which is thirsty for news and challenges”, says Nani Freitas, CEO of Endemol Shine Brasil.

“In the market, everyone knows Endemol Shine Brasil as a powerhouse when it comes to reality production. Being part of this team is an achievement. I arrive with a lot of focus and eager for innovative possibilities in each of the projects. I already have several ideas and I am sure that we will push Endemol Shine Brasil even further”, comments Allan Lico.

Allan Lico has worked in several communication vehicles and audiovisual production companies, performing creative and artistic functions. Before starting his career as VP at Endemol Shine Brasil, he was Director of Digital and Branded Content at Endemol Shine Brasil, Content and Production Manager at the unit that takes care of digital business at Grupo Globo, Director of Creation and Content at a Brazilian fintech and head of Bandplay, Grupo Bandeirantes’ streaming app.


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