Starting this Friday, May 23, an exclusive page on the TudoGostoso website will feature recipes, videos, and special content from the MasterChef Brasil universe, creating a space for those seeking culinary inspiration and learning. Additionally, the collaboration extends to social media, where both brands’ official profiles will share joint posts, increasing the reach of conversations and engagement with their audiences.

The partnership between MasterChef Brasil and the TudoGostoso platform further strengthens the connection with a community passionate about gastronomy, promoting an integrated experience among fans of the reality show and cooking enthusiasts across various platforms.

This initiative is part of a broader strategy by Endemol Shine Brasil, which transforms entertainment into an expansive ecosystem. MasterChef Brasil already has a multiplatform presence, product licensing, activations, and experiences, as well as innovative formats such as MasterChef Creators, aimed at Generations Z and Alpha. There are over 700 licensed products, ranging from utensils and food items to books and home appliances, and a strong presence on social media with exclusive content.

“We are very excited about this partnership, which combines the world of gastronomic entertainment with the strength of digital content. It reinforces our commitment to delivering quality, relevant, and inspiring content for food lovers. Uniting a beloved brand like MasterChef with the culinary authority of TudoGostoso is a powerful move to further engage our audience,” says Izabela Ianelli, Digital Director at Endemol Shine Brasil.

“Bringing together the largest recipe website in Latin America, TudoGostoso, with the biggest culinary reality show in Brazil, is a milestone for both brands. This partnership merges complementary audiences and amplifies everyone’s reach, delivering special digital content from the show to viewers,” celebrates Chloé De Trogoff, Director of TudoGostoso.

More than just following the show, the proposal is to create meeting points and interactions for those who live and breathe gastronomy in all its forms—whether cooking, watching, or sharing experiences online.

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Meio & Mensagem: MasterChef Brasil and TudoGostoso announce partnership (translated)