Endemol Shine Boomdog is the Spanish-language division of Banijay Americas, developing and producing original content for the U.S. Hispanic and Mexican TV markets. The division was formed in November 2017, when Endemol Shine Latino joined forces with Mexico City-based production company Boomdog to form Endemol Shine Boomdog. Alejandro Rincon serves as CEO of Endemol Shine Boomdog, reporting to Endemol Shine Latino President Laurens Drillich, who oversees all of Endemol Shine’s original production operations in Latin America. Endemol Shine Boomdog produces some of the top unscripted and scripted series in the region, including Mira Quien Baila (Univision), MasterChef Mexico (TV Azteca), Me Caigo de Risa  (Televisa), Nicky Jam: El Ganador (Netflix), Se Rentan Cuartos (Comedy Central Latinoamerica’), Quien es la Mascara (Televisa),Subete a Mi Moto” (Amazon Prime), Cazatesoros (TV Azteca), Minuto Para Ganar VIP (Televisa) and Tu Cara Me Suena (Univision). Upcoming series include La Casa de los Famosos (Telemundo) and MasterChef Latino (Estrella).