Consumer Products Executive To Lead Licensing Partnerships And Product Development For Banijay-Owned Studio
Endemol Shine North America, a division of Banijay, the world’s largest international content producer and distributor, has promoted consumer products executive Scott Shillet to Vice President, Licensing, it was announced today by Ben Samek, President & Chief Operating Officer, Endemol Shine Americas.
Shillet, who has been with the company since 2019, will continue to lead all creative licensing partnerships, while adding oversight of product development across the company’s non-scripted and scripted series in North America.
Shillet, who was previously Executive Director, Licensing, also works closely with Banijay Brands, Banijay’s commercial division, to develop brand licensing, merchandising, gaming and gambling for the company’s top series globally, including award-winning crime period drama Peaky Blinders (Netflix/BBC One), highly popular digital series Simon’s Cat and Facebook’s #1 TV brand and British icon Mr. Bean.
Shillet has created myriad unique consumer product offerings across all categories for many of Endemol Shine North America’s hit series including MasterChef (FOX), MasterChef Junior (FOX), Wipeout (TBS), Deal or No Deal (NBC/CNBC) and many more.
Upcoming projects include MasterChef Live! (TCG Entertainment), Virtual Reality MasterChef Junior (Abacus Brands), Wipeout Super Spinner Slide (Wilder Toys/WowWee) Deal or No Deal Live Tour (Terrapin Station Entertainment) and MasterChef Family Cooking Game (Wilder Toys/WowWee).
“Scott brought a great reputation and solid experience in the entertainment licensing space when he originally joined us and he’s proven to be a true leader for our team and someone who can think outside the box and create unique, new opportunities for our stable of hit TV series and global brands,” says Samek.
“I am excited to take on this expanded role and continue bringing our beloved and diverse portfolio of brands to life through unique products and experiences,” Shillet said. “We have some very exciting and innovative projects in the pipeline, including everything from VR cooking kits to board games and live shows, and I look forward to working with our best-in-class partners to create additional opportunities for fans to engage with their favorite shows.”
Prior to joining Endemol Shine North America, Shillet served as Licensing Director, Global Toys & Hardlines at 20th Century Fox, where he was responsible for driving licensing programs for Fox animated and live-action properties, including The Simpsons, Bob’s Burgers, Alien, Home Alone and The Sandlot.
Before joining 20th Century Fox, Shillet was the Senior Franchise Manager, Harry Potter Global Franchise Development at Warner Bros., where he oversaw the development of key product initiatives and strategies for Harry Potter and Fantastic Beasts across multiple Warner Bros. divisions, including Consumer Products, Global Themed Entertainment, Gaming, Studio Tours and Publishing.
Shillet also held various positions at DreamWorks Animation, including Global Product Development Manager, Hardlines, and Licensing Manager, Softlines, where he drove development of consumer products programs for properties including Trolls, How to Train Your Dragon, Kung Fu Panda and Shrek. Shillet began his career as a Licensing coordinator at Steve & Barry’s and Classic Media in New York, where he managed 60+ celebrity and brand licenses for nationwide retail chains, including Sarah Jessica Parker, Pepsi, MTV, Marvel, FORD, CBS, Venus Williams and WWE.