Estrella Media, the transformative Spanish language media company serving a diverse multiplatform Latino audience in the U.S., today announced its 2022 and 2023 new content productions and acquisitions and new digital streaming partners at its virtual spring sales Upfront and IAB 2022 NewFronts sales presentations.
Over 600 hours of new primetime content was announced for both its linear and digital platforms, which is in addition to the company’s news programs, returning series, and acquired programming. The expanded content hours include the series that are part of the newly announced TV Azteca co-production and distribution agreement, and the company’s co-production agreement with Endemol Shine Boomdog and Fremantle Media.
The company spoke about its incredible streaming success since launching its first FAST (Free Ad-Supported Streaming TV) channels just 18 months ago. Currently, the company has an average monthly total reach of more than 4 billion minutes viewed across its entire multiplatform media portfolio including its rapidly growing digital FAST, AVOD, and streaming audio platforms (see source 1).
For linear, the company announced that over 25% of the company’s viewers are exclusive to EstrellaTV, delivering an unduplicated reach for its marketing partners (see source 2). It also engaged with nearly one billion fans via social media in the first quarter of 2022 (see source 3).
The announcements were made by Peter Markham, CEO, Estrella Media; Steve Mandala, Chief Revenue and Local Media Officer; René Santaella, EVP, Digital & Streaming Media; Ivan Stoilkovich, EVP, TV Content; and Hanna Bolte, SVP Marketing, Communications, and Talent Relations.
“Estrella Media is on track to have two of its most successful and innovative years in 2022 and 2023,” said Markham. “We are expanding our content offerings with production partners, growing our audience through our FAST, AVOD, and streaming platforms, and distributing our content to our audience where, when, and how they choose to consume media.”
Mandala added, “Content and platform innovations are going to fuel Estrella Media’s best year sever in 2022 and 2023. We are uniquely positioned to help every marketer speak to the all-important Hispanic consumer across multiple platforms to maximize audience reach and impact. Our recent announcements on our landmark agreement with TV Azteca to co-produce content, and the return of our own hit shows, will position us to be a valuable partner to every marketer.”
Rica Famosa Latina – Digital AVOD Premiere, Weekly, September; Broadcast/Linear Fall, Weekly at 7 p.m., one hour
The EstrellaTV original reality series returns from a four-year hiatus, much to fans’ excitement and anticipation. Rica Famosa Latina is a must-watch reality series that returns with a new cast and new locations that keep the glamour, drama, emotion, and friendships going. With a cast of strong, controversial, and highly influential Latinas, the series returns to EstrellaTV for the sixth season and will be shot in the warm waters of the Caribbean. The series will be available in the fall on EstrellaTV’s AVOD app first and then air simultaneously in the U.S. on EstrellaTV and Mexico on TV Azteca.
Odisea Cheto – Fall, Monday-Friday at 6 p.m., one hour
Building on the foundation of the nationally syndicated radio show, Don Cheto Al Aire, which reaches millions of radio fans across the U.S. and Mexico, comes Odisea Cheto. In the TV series adaptation, we will enter the fascinating and fun world of Estrella Media’s renowned, nationally syndicated radio talent Don Cheto. In the series – which is shot in the new Don Cheto Al Aire studios – Don Cheto’s sole purpose is to teach his colleagues and the audience to find a greater purpose in life through his real-life experiences. We will travel in time and space through his funny and informative stories with the unique touch of Don Cheto, and we will witness what happens behind the scenes of one of the most successful radio programs in Hispanic media.
TTMT El Rancho – Fall – Monday-Thursday at 8 p.m., two hours
The award-winning Tengo Talento, Mucho Talento series co-produced by EstrellaTV and TV Azteca gets a cousin with this reality music/physical competition spinoff. Top contestants from previous seasons of Tengo Talento, Mucho Talento, are invited to a remote location where they will compete in physical challenges to earn rewards as they create and perform at The Ranch for the grand prize, which includes an Estrella Media Music contract.
EstrellaTV/TV Azteca 2022 co-production announcements:
La Academia – June 12, Sunday at 9 p.m.-Midnight, three hours
The most successful and influential music competition reality series based in Mexico returns to the U.S. for its 20th anniversary season. After a long hiatus in the U.S., fans can once again follow this iconic series on EstrellaTV and TV Azteca simultaneously. Featuring a superstar celebrity judging panel, the winner of La Academia will win a recording contract and a $1 million (MXN) prize.
Premios de la Radio – Thursday, November 3, four hours, live from Mexico CityRegional Mexican music is the most popular Latin music genre in the U.S., and EstrellaTV’s Premios de la Radio is the original and leading awards show of the genre in the U.S. Celebrating the artists and music that drive the culture and music charts, the leaders and influencers of Regional Mexican music will be in the room as we hand out “Artista del Año,” Canción Norteña del Año,” “Artista Femenina Año,” “Artista Masculino del Año,” “Cancion Banda del Año,” “Tributo a los Grandes de Mexico,” and more, live from Mexico City in front of an in-person audience. An EstrellaTV original that will be co-produced with TV Azteca and aired simultaneously in the U.S. and Mexico.
Una Dia Para Vivir – Summer, one hour
A scripted anthology series centered on the premise of what would you do if you had one day to re-live your life? This scripted co-production with TV Azteca weaves the decisions and magnificence of life into a one-hour drama. Airing simultaneously on EstrellaTV and TV Azteca in Mexico.
Loteria del Crimen – Fall, one hour
True crime and anthologies are two of the hottest formats in TV and streaming, and with Loteria del Crimen, we bring both together in a one-hour scripted series that is about the fight for good. Co-produced with TV Azteca, the series will feature an acclaimed cast of actors known to fans in episode arcs that will mesmerize and captivate viewers.
Madres A Hijos – Fall, Monday-Friday at 7 p.m., one hour
Motherhood and mothers take center stage in Madres A Hijos, as we take an emotional journey focusing on love, family, and motherhood. In this one-hour, scripted primetime series, we explore and celebrate the relationships between mothers and their children. A co-production with TV Azteca.
Estrella Media/Endemol Shine Boomdog:
MasterChef Mexico – September 1, Thursdays at 8 p.m., two hours
The famous MasterChef brand from Endemol Shine Boomdog returns on EstrellaTV with season one of MasterChef Mexico, showcasing the best in amateur chefs and home cooks with a two-hour series focusing on contestants from Mexico.
Tengo Talento, Mucho Talento Season 27
The award-winning entertainment competition reality series returns to showcase the talent and dreams of contestants from across the U.S. and Latin America. An EstrellaTV original production.
MasterChef: The Pantry
A digital-first series comes to the EstrellaTV app and FAST channels, following MasterChef contestants as they navigate behind the scenes of the popular Endemol Shine Boomdog series. Produced by Estrella Media and Endemol Shine Boomdog.
In development are an untitled, family-oriented, physical competition reality series produced with TV Azteca, which will feature families from Mexico and the U.S., and an untitled, family-friendly gameshow co-produced with Endemol Shine-Boomdog and TV Azteca.
Digital distribution announcements:
At the company’s UpFront and IAB 2022 NewFronts presentation on May 5, a new Estrella Media FAST channel and two additional FAST channel distribution partners were announced.
The company announced the launch of the new Cine EstrellaTV FAST channel, which will be a free 24-hour movie channel celebrating Latin cinema. The channel will offer a curated daily playlist of hundreds of outstanding Latino cinema titles, including drama, comedy, thrillers, and documentaries. It will launch this year.
Also announced was fuboTV will continue to carry KRCA Los Angeles Channel 62 and add two FAST channels – EstrellaTV and Estrella News.
Samsung TV Plus will continue to carry the EstrellaTV and Estrella News FAST channels and add Estrella Games to its FAST channel mix.
Also announced by Santaella was the tremendous growth of digital, stating that Estrella Media now reaches 30 million users and is approaching one billion streaming minutes per month across FAST, AVOD, and Online Video on YouTube, Facebook, and audio.