NBCUniversal Telemundo Enterprises today revealed its upcoming 2024-25 multiplatform programming offering including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports. Titles revealed today build on the network’s recent dominance in primetime as the most-watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by U.S Latinos for U.S Latinos. Next week at its upfront presentation, Telemundo will invite advertisers to take their brands to the “Next Level,” featuring content that is meeting the demands of Latinos’ media consumption and driving the future of Spanish language media.
Powered by Telemundo, NBCUniversal reaches 8 out of 10 Hispanics every month. This spring, the network celebrated two consecutive months as the most-watched Spanish language broadcast network in Monday through Sunday primetime, a first in Telemundo’s history, outperforming its closest competitor by 20% in April. The network also ranked as the only Spanish-language broadcast network to deliver growth (+36%) Monday to Friday among adults 18-49, from the last quarter of 2023 to the first quarter of 2024. The network’s success transcends screens with the Telemundo app delivering record highs in engagement, while sustaining its digital leadership as the #1 US Spanish-language network in YouTube subscribers for main channels, and the #1 Spanish-language network in social media engagement across Facebook, Instagram, X (Twitter), and TikTok.
“As the number one Spanish-language broadcast network in primetime, we are proud to unveil a programming slate for the next season that continues to innovate and redefine Hispanic media. Latinos represent the single largest growth opportunity for businesses in America. They are young, wielding a tremendous purchasing power and fueling the growth of video consumption across platforms. Telemundo continues to lead Hispanic media as we adapt to the rapidly evolving needs of our audience and, in this moment of constant change in our industry, that spirit of transformation and creativity is more important than ever.”
-Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises
“The future of advertising is audiences – and the Latino audience continues to grow and become even more influential. Telemundo’s premium content across news, sports and entertainment – combined with NBCUniversal’s best-in-class advertising technology – gives marketers an unmatched opportunity to connect with highly engaged viewers while driving effectiveness for their brands.”
-Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships
2024-25 Highlights:
Telemundo announced a further expansion of its unscripted titles, solidifying its place as “the home of reality TV.” The immensely popular La Casa de Los Famosos (The Celebrity House), the #1 reality series in Spanish language TV, returns for a fifth season, alongside last summer’s breakout hit Los 50 (The 50), and all new seasons of Top Chef VIP and Exatlón Estados Unidos. Telemundo also unveiled details for two highly anticipated reality formats: La Isla: Desafío Extremo (The Island: Final Destination), a survival reality show featuring a mix of celebrities and fans, and Sin Fronteras (Breaking Boundaries) (working title), the innovative new global ‘banda’ competition. The network also revealed new scripted titles sure to capture primetime audiences, including Sed de Venganza (Thirst for Revenge), starring Danilo Carrera and Isabella Castillo, La Familia (The Family) (working title) chronicling the life of a notorious crime family; La Dinastía Casillas (The Casillas Dynasty) (working title) featuring the next saga of the family at the center of El Senor de los Cielos, and Perseguida (Persecuted) (working title) a bold reinterpretation of the iconic dramatic series Señora Acero.
The network continues its focus on live events and specials with The Billboard Latin Music Awards/Premios Billboard de la Música Latina, widely considered the standard-bearer in Latin music awards, as well as Billboard Latin Women in Music special event honoring game-changing Latina artists. Telemundo will once again serve as the exclusive Spanish-language home for the 73rd edition of the Miss Universe® Competition, set to air live from Mexico in 2024, in addition to seasonal specials from the Macy’s Thanksgiving Day Parade to the top-rated New Year’s Eve extravaganza, Bienvenido 2025 (Welcome 2025).
The sports excitement from Deportes Telemundo kicks off soon. This summer, Telemundo is the exclusive Spanish-language home of the 2024 Paris Olympic Games, featuring more programming hours than ever before and a broader range of events and content across Telemundo, Universo and Peacock.
Amidst a crucial election year, Noticias Telemundo, the network’s award-winning news division, expanded its news offering with the recent launch of Noticias Telemundo Ahora (Telemundo News Now), a FAST channel now available on NoticiasTelemundo.com, the Telemundo app, the Noticias Telemundo app and Xumo Play, with Peacock and other platforms rolling out later this year. Featuring live news, including streaming-only content, Noticias Telemundo Ahora offers Latinos exclusive news programming, ranging from breaking news to in-depth reports on topics underreported in English-language media, and high-profile interviews with newsmakers. Noticias Telemundo Ahora features anchors from the award-winning news team including Julio Vaqueiro, Arantxa Loizaga, Nicole Suárez, Octavio Pulido, Johana Suárez, Damià Bonmatí and Claudia de la Fuente.
In streaming and digital, Telemundo is doubling down and building on its decades-long success to reach Hispanics wherever they are across all screens. In March 2024 alone, Telemundo set a record with 50 million hours streamed across various platforms including 21.9 million hours of live consumption demonstrating Latinos’ passionate fandom and engagement. For streaming originals, the recent reorganization of Telemundo Studios will supercharge the content development and production for streaming platforms, leveraging and maximizing Telemundo’s decades-long expertise in creating original content across owned and third-party streaming platforms, in the US and around the world. As media consumption habits among Latino viewers continue to evolve and grow across non-linear platforms – roughly 8 out of 10 Hispanics subscribe to a streaming service, driving 35% of streaming viewership growth over the next 5 years – Telemundo will continue to adapt its content offerings to provide an engaging and immersive streaming experience.
2024-25 PROGRAMMING LINE UP
Reality Programming:
La Casa De Los Famosos (The Celebrity House): La Casa de los Famosos, hosted by Nacho Lozano and Jimena Gállego, is a successful format that opens a window into celebrities’ most intimate moments, offering a multiplatform experience without filters with its linear version and exclusive access on LaCasadelosFamosos.com. With more than a hundred hidden cameras and microphones capturing the isolated housemates’ movements 24/7, viewers can witness all the dynamic alliances, rivalries, and romances that develop, and submit their vote every week to ultimately decide which housemate will be crowned the winner of the coveted cash prize at the end of the competition.
Los 50: Following a fan-favorite first season, fifty stars come together one more time in a competition like no other. They will live together in an exotic mansion while competing against each other in a relentless and unpredictable game. As they face challenges posed by the masked game master, they will have to make alliances and develop strategies to avoid elimination. With each game, they play in the hopes of adding money to the grand prize which only one player will take home, while a fan of the show also gets a chance to win a part of the cash prize!
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